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  • 标题:Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan (Studi Kasus Pada Kolam Renang Bengawan Solo Pangkalan Brandan)
  • 本地全文:下载
  • 作者:Nasib Nasib
  • 期刊名称:Jurnal Ilmiah Manajemen dan Bisnis
  • 印刷版ISSN:1693-7619
  • 电子版ISSN:2580-4170
  • 出版年度:2017
  • 卷号:18
  • 期号:1
  • 页码:30-44
  • DOI:10.30596/jimb.v18i1.1096
  • 出版社:Universitas Muhammadiyah Sumatera Utara
  • 摘要:This type of research is a causal research, useful for analyzing how a variable affects other variables, and also useful in experimental research in which the independent variables are treated in a controlled manner by the researchers to see the effects on the dependent variable directly. The result of simple regression analysis is Y = 4.764 + 0,198X1 + 0,096X2 + 0,425X3 + 0,268X4 + 0,602X5 + e which variable of physical evidence, reliability, responsiveness, assurance and empathy positive and significant influence to customer satisfaction at Bengawan Solo swimming pool . The test results (t) or partial test indicate that all the independent variables of physical evidence, reliability, responsiveness, assurance and empathy have a positive and significant effect on customer satisfaction. The result of determination test (R2) is 0804 (80,4%). So it can be said that 80.4% variation of bound variable that is physical evidence, reliability, responsiveness, assurance and empathy in the model can explain the satisfaction of visitors while the rest of 19.6% influenced by other variables outside the model.
  • 其他摘要:This type of research is a causal research, useful for analyzing how a variable affects other variables, and also useful in experimental research in which the independent variables are treated in a controlled manner by the researchers to see the effects on the dependent variable directly. The result of simple regression analysis is Y = 4.764 + 0,198X1 + 0,096X2 + 0,425X3 + 0,268X4 + 0,602X5 + e which variable of physical evidence, reliability, responsiveness, assurance and empathy positive and significant influence to customer satisfaction at Bengawan Solo swimming pool . The test results (t) or partial test indicate that all the independent variables of physical evidence, reliability, responsiveness, assurance and empathy have a positive and significant effect on customer satisfaction. The result of determination test (R2) is 0804 (80,4%). So it can be said that 80.4% variation of bound variable that is physical evidence, reliability, responsiveness, assurance and empathy in the model can explain the satisfaction of visitors while the rest of 19.6% influenced by other variables outside the model.
  • 关键词:Bentuk fisik; kehandalan; taya tanggap; jaminan; empati; kepuasan pelanggan
  • 其他关键词:Tangible; Reliability; Responsiveness; Assurance; Empathy; Customer Satisfaction
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