出版社：Faculty of Econimics and Business, Universitas Muhammadiyah Malang
摘要：The research aims to analyze the effect of product placement on word of mouth at NBL Indonesia. P opulation i s audience of NBL Indonesia . S ample taken were 100 respondents using purpo s sive sampling method. Simple Linear Regression used as an analytical tool. The result show s that product placement has a positive effect on word of mouth.
关键词：Product Placement; and Word of Mouth; NBL Indonesia
