标题：Communication determinants for the development of markets that target the young men of Villavicencio, Colombia / Elementos de la comunicación que ayudan al desarrollo de mercados juveniles en Villavicencio, Colombia
摘要：This research[1] aims to identify communication factors that help in the development of markets for young people. To accomplish this, we use instrumental variables that closely relate to communication with young people from Villavicencio: direct marketing, promotion, sales, public relations, advertising and digital media. Using SPSS, we present data in two blocks. The first corresponds to the analysis of all the young people in the city while the second makes a comparison between young people from low socio-economic level with those in medium to high levels. [1] Artículo resultado de la investigación “Determinación de los factores de innovación que el consumidor valora como estrategias de posicionamiento y desarrollo de mercados” financiada por la Universidad de los Llanos. Fecha de inicio 7 de octubre de 2013 – Fecha de finalización 8 de septiembre de 2014. Se circunscribe al grupo de investigación Dinámicas de Consumo de la Facultad de Ciencias Económicas de la Universidad de los Llanos, Villavicencio, Colombia.
其他摘要：This research[1] aims to identify communication factors that help in the development of markets for young people. To accomplish this, we use instrumental variables that closely relate to communication with young people from Villavicencio: direct marketing, promotion, sales, public relations, advertising and digital media. Using SPSS, we present data in two blocks. The first corresponds to the analysis of all the young people in the city while the second makes a comparison between young people from low socio-economic level with those in medium to high levels.
