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文章基本信息

  • 标题:RATIONAL AND EMOTIONAL TRUST IN POLITICAL MARKETING
  • 本地全文:下载
  • 作者:alberto blazquez manzano ; Juana María Gutiérrez Caballero
  • 期刊名称:Dimensión Empresarial
  • 印刷版ISSN:1692-8563
  • 电子版ISSN:2322-956X
  • 出版年度:2016
  • 卷号:14
  • 期号:1
  • 页码:151-162
  • DOI:10.15665/rde.v14i1.575
  • 摘要:This article develops an analysis reflection of the changes in communication in the political context and the influence of the media. From there, it focuses on the value of trust in a more rational and ephemeral paradigm. Finally develop practical strategies to improve engagement between the followers.
  • 关键词:Politics; marketing; trust; engagement; emotions
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