期刊名称:Communication & Society (Formerly Comunicación y Sociedad)
电子版ISSN:2386-7876
出版年度:2018
卷号:31
期号:3
页码:319-329
DOI:10.15581/003.31.3.319-329
出版社:Universidad de Navarra
摘要:The present study examines social representations of the threat created by emerging infectious diseases. A free association experiment was carried out in which the stimulus was a news item where the framing of a discourse (human interest vs. attribution of responsibility) was manipulated. Results showed that the human interest discourse sparked off representations linked to vulnerability, while the responsibility discourse produced representations concerning preventive health care promoted by the authorities. Even so, the effect of the discourse was limited and showed that the new information is anchored in previous interpretive schemes. Implications of mass media on health communication are considered.
关键词:Emerging Infectious Diseases; Framing; Mass Media; Risk Communication; Social Representations Theory.