期刊名称：Communication & Society (Formerly Comunicación y Sociedad)
电子版ISSN：2386-7876
出版年度：2012
卷号：25
期号：2
页码：331-374
DOI：10.15581/003.25.2.331-374
出版社：Universidad de Navarra
摘要：The purpose of this paper is to recall the early historical development of public relations (PR) in five European countries so as to trace the emergence of the study and teaching of PR as a profession in Europe as compared to the United States. In light of recent accounts of the history of PR, the main goal of this study is to contribute to a comparative, international historical narrative by providing an overview of the main events that shaped the early stages of the profession in the United Kingdom, Italy, France, Germany and Spain.
关键词：Public relations; European public relations; European history of public relations.
