摘要：El texto expone cómo la chola paceña, por medio de la fiesta popular del Gran Poder, logró revertir los estereotipos negativos que se urdieron acerca de ella. Especialmente, desde principios del siglo XX, cuando se desarrolló todo un discurso destinado a rezagar a su grupo social. Larson (2001), lo llamo el discurso del antimestizaje. Para revertir tales estereotipos, se usó el prestigio de la fraternidad y se mostró su potencial económico, mediante ello se ha reivindicado su lugar en la sociedad. Pero, sobre todo, impuso su vestimenta, su marcador étnico más visible, ante una sociedad que discrimina y racializa.
其他摘要：This article explains how the chola paceña, through the popular festivities of the Great Power (Gran Poder), managed to reverse the negative stereotypes that were concocted about it. This took place especially at beginning of the 20th century, when a whole discourse was developed to make the social group connected to it fall behind. Larson (2001) called it the anti-miscegenation discourse. In order to reverse such stereotypes, the prestige of the fraternity was used and its economic potential was proven, thereby reclaiming its place in society. Above all, that community imposed its clothing, its most visible ethnic marker, in the face of a society that discriminates and racializes.
关键词：Identidad;suplementariedad;representación;chola;fiesta popular
