期刊名称：Monex: Journal Research Accounting Politeknik Tegal
印刷版ISSN：2089-5321
电子版ISSN：2549-5046
出版年度：2016
卷号：5
期号：2
页码：162-169
DOI：10.30591/monex.v5i2.416
出版社：Politeknik Harapan Bersama Tegal
摘要：The development of theory that related attitude and purchase intention currently were evolved of value consciousness, integrity, and perceived ease of get product. This study aimed to analyze the effect of value consciousness, integrity, and perceived ease of get product on atittude and purchase intention of counterfeiting fashion in Kota Tegal. This research is a quantitative study using a mall intercept method . Determination of the number of samples in this study were as many as 120 respondents with a sampling method used is using probabilility sampling and sampling techniques are stratified random sampling. The analysis using Structural Equation Modeling analysis (SEM). From the results of SEM analysis known model-based development theory in this study were 5 variables and 17 indicators. Based on the hypothesis test the results were known that there were effect toward value consciousness and perceived ease of get product on attitude and purchase intention of counterfeiting fashion, although there were no effect toward integrity on attitude and purchase intention in Kota Tegal.
其他摘要：The development of theory that related attitude and purchase intention currently were evolved of value consciousness, integrity, and perceived ease of get product. This study aimed to analyze the effect of value consciousness, integrity, and perceived ease of get product on atittude and purchase intention of counterfeiting fashion in Kota Tegal. This research is a quantitative study using a mall intercept method . Determination of the number of samples in this study were as many as 120 respondents with a sampling method used is using probabilility sampling and sampling techniques are stratified random sampling. The analysis using Structural Equation Modeling analysis (SEM). From the results of SEM analysis known model-based development theory in this study were 5 variables and 17 indicators. Based on the hypothesis test the results were known that there were effect toward value consciousness and perceived ease of get product on attitude and purchase intention of counterfeiting fashion, although there were no effect toward integrity on attitude and purchase intention in Kota Tegal. Keywords : counterfeiting fashion, purchase intention, attitude, value consciousness,integrity, perceived ease of get product
关键词：counterfeiting fashion; purchase intention; attitude; value consciousness;integrity; perceived ease of get product
