首页    期刊浏览 2024年11月28日 星期四
登录注册

文章基本信息

  • 标题:PENGARUH KONDISI SOSIAL TERHADAP PERILAKU PENGAMBILAN KEPUTUSAN “PEREMPUAN” PEMILIK UMKM JAWA TIMUR UNTUK MENGADOPSI E-COMMERCE
  • 本地全文:下载
  • 作者:Elya Kurniawati
  • 期刊名称:Jurnal Sosiologi Pendidikan Humanis
  • 印刷版ISSN:2502-7875
  • 电子版ISSN:2527-5879
  • 出版年度:2019
  • 卷号:4
  • 期号:2
  • 页码:94-102
  • DOI:10.17977/um021v4i2p94-102
  • 出版社:Universitas Negeri Malang
  • 摘要:Recent competition in the economy is dominated by companies that are able to implement the right technology into their business. E-commerce technology provides many conveniences for business people, including women as owners of Micro, Small, and Medium Enterprises (MSME) in East Java. Women are very potential and competent as actors and managers of Micro, Small, and Medium Enterprises (MSME). The purpose of this study is to determine the social conditions that influence the decision-making of these women as owners of Micro, Small, and Medium Enterprises (MSMEs) to adopt e-commerce. This study was conducted using quantitative descriptive methods. The sample consisted of 41 women as owners of MSME in East Java. Data were analyzed using percentages. The results of the study show that the majority of these MSME owners have understood e-commerce, but some of them have not adopted e-commerce as their competitive strategy.
  • 其他摘要:Recent competition in the economy is dominated by companies that are able to implement the right technology into their business. E-commerce technology provides many conveniences for business people, including women as owners of Micro, Small, and Medium Enterprises (MSME) in East Java. Women are very potential and competent as actors and managers of Micro, Small, and Medium Enterprises (MSME). The purpose of this study is to determine the social conditions that influence the decision-making of these women as owners of Micro, Small, and Medium Enterprises (MSMEs) to adopt e-commerce. This study was conducted using quantitative descriptive methods. The sample consisted of 41 women as owners of MSME in East Java. Data were analyzed using percentages. The results of the study show that the majority of these MSME owners have understood e-commerce, but some of them have not adopted e-commerce as their competitive strategy
  • 关键词:kondisi sosial; pengambilan keputusan; e-commerce; UMKM; perempuan
  • 其他关键词:social conditions;decision making;e-commerce;MSMEs;women
国家哲学社会科学文献中心版权所有