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  • 标题:The Effect of Operational and Strategic Planning on Small Firm Performance
  • 本地全文:下载
  • 作者:Larry R. Watts ; Josheph G. Ormsby
  • 期刊名称:Journal of Small Business Strategy
  • 印刷版ISSN:1081-8510
  • 出版年度:1990
  • 卷号:1
  • 期号:2
  • 页码:27-35
  • 出版社:Bradley University
  • 摘要:Unlike large corporations, small businesses face a multiplicity of problems that could spell immediate doomfor the organization. As a result,an increasing body of research add ressing small business problems has been noted in the literature. This research stud y investigated the effect of opera Honal and st rategic:-ilanning on small firm performance and found that both were positivel y related to performance. Practical implications of these research findings are provided for small businesses.
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