摘要：Current competition between regions has increasedpressure to develop regional image. At the sametime the ongoing changes of regional structurehave affected place marketing. The main focus ofthis article is on the changes in place marketingthat are caused by municipality merger. As analysingthe promotion material shows, the merger ofSeinäjoki and Peräseinäjoki municipalities has nothad significant affects on the place marketing ofSeinäjoki municipality. The main reasons for this isthought to be the different characteristics of the tworegions and the focus of Seinäjoki to concentrate onits recently strengthened image in higher educationand technology. In this situation bringing the morerural elements to the city’s promotion might createcontradictory and confusing messages. Although themerger has not brought much new to Seinäjoki’spromotion, in the Peräseinäjoki region it is expectedthat the consolidation will bring more inhabitants tothe region and the region’s attractors will be developed.It seems thus, that the Peräseinäjoki region isexpected to benefit from Seinäjoki’s image after themunicipality merger.
