摘要：Abstract This study aims to determine the influence of promotion and price to customer satisfaction in PT. Indomaret Suralaya Merak - Banten. Free V a riabel is Promotion (X 1 ) and Price (X 2 ), for the dependent variable is Consumer Satisfaction (Y). The research method used is quantitative method. Population in this research is consumer of PT. Indomaret Suralaya Merak - Banten as many as 33240 consumers (data from January - March 2017). Given the total population of 33240 consumers, the authors took the decision to use sampling techniques with the Slovin formula. From the results of Slovin can be determined the number of samples as much as 100 respondents. Data analysis techniques used include classical assumptions, correlation, coefficient, determination, multiple linear regression analysis and hypothesis testing. The results of this study on the table coefficiens obtained the results of regression equation test results t promotional variables can be known tcount 3.461 while t table 0.166 that the value of t count > t table (3.695> 1,66) and significance value 0.000 t table (3,461 > 1,66) and significance value 0.000 <α (0,05) hence Ho refused. Conclusion of research based on the above calculation then there is significant influence between promotion to customer satisfaction in PT. Indomaret Suralaya Merak - Banten, there is influence price to customer satisfaction in PT. Indomart Suralaya Merak - Banten, and there influence of promotion and price to customer satisfaction together at PT. Indomaret Suralaya Merak - Banten. Based on the analysis results can be concluded that simultaneously independent variables promotion and price to customer satisfaction in PT. Indomaret Suralaya Merak - Banten.
其他摘要：Abstract This study aims to determine the influence of promotion and price to customer satisfaction in PT. Indomaret Suralaya Merak - Banten. Free V a riabel is Promotion (X 1 ) and Price (X 2 ), for the dependent variable is Consumer Satisfaction (Y). The research method used is quantitative method. Population in this research is consumer of PT. Indomaret Suralaya Merak - Banten as many as 33240 consumers (data from January - March 2017). Given the total population of 33240 consumers, the authors took the decision to use sampling techniques with the Slovin formula. From the results of Slovin can be determined the number of samples as much as 100 respondents. Data analysis techniques used include classical assumptions, correlation, coefficient, determination, multiple linear regression analysis and hypothesis testing. The results of this study on the table coefficiens obtained the results of regression equation test results t promotional variables can be known tcount 3.461 while t table 0.166 that the value of t count > t table (3.695> 1,66) and significance value 0.000 <α (0.05) then Ho rejected. While in result of t test of price variable get result of regression analysis obtained t count 3,461 while t tabel 1,66 then tcount>t table (3,461 > 1,66) and significance value 0.000 <α (0,05) hence Ho refused. Conclusion of research based on the above calculation then there is significant influence between promotion to customer satisfaction in PT. Indomaret Suralaya Merak - Banten, there is influence price to customer satisfaction in PT. Indomart Suralaya Merak - Banten, and there influence of promotion and price to customer satisfaction together at PT. Indomaret Suralaya Merak - Banten. Based on the analysis results can be concluded that simultaneously independent variables promotion and price to customer satisfaction in PT. Indomaret Suralaya Merak - Banten.
关键词：: Promosi; Harga; dan Kepuasan Konsumen Full Text: PDF DOI: http://dx.doi.org/10.35448/jrat.v10i2.4256 Refbacks There are currently no refbacks. Copyright (c) 2018 Jurnal Riset Akuntansi Terpadu pISSN 1979-682X eISSN 2528-7443
