期刊名称：Organizations and Markets in Emerging Economies
印刷版ISSN：2029-4581
出版年度：2016
卷号：7
期号：1
页码：34-52
DOI：10.15388/omee.2016.7.1.14214
出版社：Vilnius University
摘要：The topic of internationalization has received an increased amount of attention due to globalization and growing amounts of international trade. One of the most important factors for the success of foreign market operations is the choice of the entry mode. This paper investigates the key determinants for the choice of foreign market entry mode. Specifically, the research examines the effects of market-related factors of the selected entry mode on service companies. This study contributes to the existing knowledge of internationalization of service companies by analyzing market-related factors of entry modes. Moreover, it provides managerial implications that might be applied by companies and governmental agencies to promote investment and internationalization of local companies.
关键词：foreign market entry mode; market-related factors; market attractiveness; demand uncertainty; country risk; legal restrictions; cultural similarity between home and host market
其他关键词：foreign market entry mode;market-related factors;market attractiveness;demand uncertainty;country risk;legal restrictions;cultural similarity between home and host market
