摘要：When the Conjunto Arqueológico de Carmona (Seville) was inaugurated as the first open-air archaeological museum in Spain in 1885, the institution enjoyed a local community of people interested in archaeology, but this community lost strength over time.One hundred years later, the institution has the goal of being a participative museum, and rekindling a special relationship with the local population, to form a new community of users which complements visitors.This article presents the preliminary results of a descriptive and exploratory study involving Facebook use to find out the demographic characteristics of people interested in the Conjunto Arqueológico de Carmona, as previous research to form a local community interested in archaeology and cultural heritage.Special attention is paid to the role played by education through archaeology as a means to improve social empowerment.
其他摘要：When the Conjunto Arqueológico de Carmona (Seville) was inaugurated as the first open-air archaeological museum in Spain in 1885, the institution enjoyed a local community of people interested in archaeology, but this community lost strength over time. One hundred years later, the institution has the goal of being a participative museum, and rekindling a special relationship with the local population, to form a new community of users which complements visitors. This article presents the preliminary results of a descriptive and exploratory study involving Facebook use to find out the demographic characteristics of people interested in the Conjunto Arqueológico de Carmona, as previous research to form a local community interested in archaeology and cultural heritage. Special attention is paid to the role played by education through archaeology as a means to improve social empowerment.
其他关键词：Archaeological Site Management;Community Archaeology;Conjunto Arqueológico de Carmona;Facebook;Online Community;Online Education;Social Networking Sites
