摘要：This research proposed to identify consumer weakness in solving of dispute with businessman; identify and describe consumer effort in solving of dispute with businessman. It was empirical research which used qualitatively and descriptively method. This research used primary data perceived from interview result and secondary data perceived from act, literature, document and Lp2K’s brochure. Data collection was done by field observation and bibliography. And then, the datum would analyzed by qualitatively and interactively model. The result of the research showed some conditions influenced consumer weakness when faced businessman. Firstly, when faced businessman from State-Owned corporation and Local corporation: (1) because State-Owned corporation stronger than consumer; (2) State-Owned corporation and Local corporation always dodged to give compensation to consumer when they were loss out; (3) businessman was represented by their staff and could not make direct decision; (4) businessman always prolonged time to construct team for compensation investigation; (5) businessman usually recovery, continue and live on without give compensation according the agreement. Secondly, when faced private businessman: (1) businessman compensated lowest amount only; (2) businessman said that only their rule was obedient. consumer endeavor could run by two sides: Firstly, from consumer themselves: (1) improvement of legal communication among consumer; (2) improvement of legal understanding generally; (3) understanding of Consumerism Law. Secondly, influence of outsider: (1) legal extension; (2) talk show; (3) letters from readers; (4) consumer education; (5) seminar about consumerism law; and (6) press broadcast.
其他摘要：Abstract This research proposed to identify consumer weakness in solving of dispute with businessman; identify and describe consumer effort in solving of dispute with businessman. It was empirical research which used qualitatively and descriptively method. This research used primary data perceived from interview result and secondary data perceived from act, literature, document and Lp2K’s brochure. Data collection was done by field observation and bibliography. And then, the datum would analyzed by qualitatively and interactively model. The result of the research showed some conditions influenced consumer weakness when faced businessman. Firstly, when faced businessman from State-Owned corporation and Local corporation: (1) because State-Owned corporation stronger than consumer; (2) State-Owned corporation and Local corporation always dodged to give compensation to consumer when they were loss out; (3) businessman was represented by their staff and could not make direct decision; (4) businessman always prolonged time to construct team for compensation investigation; (5) businessman usually recovery, continue and live on without give compensation according the agreement. Secondly, when faced private businessman: (1) businessman compensated lowest amount only; (2) businessman said that only their rule was obedient. consumer endeavor could run by two sides: Firstly, from consumer themselves: (1) improvement of legal communication among consumer; (2) improvement of legal understanding generally; (3) understanding of Consumerism Law. Secondly, influence of outsider: (1) legal extension; (2) talk show; (3) letters from readers; (4) consumer education; (5) seminar about consumerism law; and (6) press broadcast.
