摘要：The article aims at investigating some of the main dynamics of the crowdfunding campaign for Subbuteopia , a documentary focused on the “Subbuteo world”, directed in 2012 by Pierr Nosari and produced by Giusi Santoro for POPCult, in collaboration with L@ Società Sintetica. The article is structured into four parts. In the first part, I will discuss how the “Subbuteopia project” is not limited to the documentary and I will propose to consider it as a goal-oriented, transmedia storytelling precisely on the basis of the crowdfunding campaign. In the second part, I will analyze the main features of Verkami, the Catalan platform used for the campaign. In the third part, I will analyze the campaign developed by the production, with particular attention to the importance of the preparatory work and to the synergy between offline and online activities. Finally, I will propose some concluding remarks about the role played by crowdfunding with respect to independent productions and marketing strategies.
其他摘要：The article aims at investigating some of the main dynamics of the crowdfunding campaign for Subbuteopia , a documentary focused on the “Subbuteo world”, directed in 2012 by Pierr Nosari and produced by Giusi Santoro for POPCult, in collaboration with L@ Società Sintetica. The article is structured into four parts. In the first part, I will discuss how the “Subbuteopia project” is not limited to the documentary and I will propose to consider it as a goal-oriented, transmedia storytelling precisely on the basis of the crowdfunding campaign. In the second part, I will analyze the main features of Verkami, the Catalan platform used for the campaign. In the third part, I will analyze the campaign developed by the production, with particular attention to the importance of the preparatory work and to the synergy between offline and online activities. Finally, I will propose some concluding remarks about the role played by crowdfunding with respect to independent productions and marketing strategies.
