摘要：Os signos e as linguagens foram investigados para a organização virtual do conhecimento por meio dos mecanismos de busca. Fundamentou-se na teoria das matrizes da linguagem-pensamento, postuladas por Santaella (2005), na qual se perscrutou as linguagens sonora, visual e verbal. O objetivo da investigação foi estabelecer uma categorização dos mecanismos de busca a partir da correspondência dessas matrizes da linguagem com a indexação virtual e o modus análogo de busca. Os resultados da investigação indicam ser adequada a categorização dos mecanismos de busca sob o critério dos paradigmas semiótico da linguagem em três matrizes, dado o seu modo de ser e sua operacionalidade, sendo eles baseados em conteúdos sonoros, visuais e verbais. Sinteticamente, a sintaxe é a representação do sonoro, a forma é a representação do visível e o discurso é a representação do conhecimento verbal. Palavras-chave Organização do conhecimento. Mecanismos de busca. Matrizes da linguagem. Matrices of language and the virtual organization of knowledge Abstract The signs and languages were investigated for the virtual organization of knowledge by search engines. The study was based on the theory of the matrices of language and of thought, postulated by Santaella (2005), in which the sonorous, visual and verbal language was extracted. The purpose of this investigation was to establish a categorization of search engines, from the matching of these matrices of language with the virtual indexation and analog modus of search. Research results indicate that the categorization of the search engines is appropriate under the discretion of the semiotic paradigm of language in three matrices, by its way of being and function, since they are sonorous, visual and verbal based-content. Briefly, the syntax is the representation of the sonorous, the shape is the representation of the visible and the discourse is the representation of the verbal knowledge. Keywords Knowledge organization. Search engines. Matrices of language.
其他摘要：The signs and languages were investigated for the virtual
organization of knowledge by search engines. The study
was based on the theory of the matrices of language and of thought, postulated by Santaella (2005), in which
the sonorous, visual and verbal language was extracted.
The purpose of this investigation was to establish a
categorization of search engines, from the matching of
these matrices of language with the virtual indexation and
analog modus of search. Research results indicate that
the categorization of the search engines is appropriate
under the discretion of the semiotic paradigm of language
in three matrices, by its way of being and function, since
they are sonorous, visual and verbal based-content.
Briefl y, the syntax is the representation of the sonorous,
the shape is the representation of the visible and the
discourse is the representation of the verbal knowledge.
关键词：Organização do conhecimento;Mecanismos de busca;Matrizes da linguagem.
其他关键词：Knowledge organization. Search engines. Matrices of
language.
