摘要:A fundamental principle of academic research is to be relevant to practice, regardless of the discipline in which it is conducted. One of the strengths of the field of public relations and communication is the experience of professional practice by researchers both prior to their transition to academia and/or in continuing consultancy. An understanding of the importance of research to professional practice while extending the body of knowledge and development of theoretical perspectives provides a foundation for public relations research. The papers in this journal are no exception in bringing this focus to issues relating to public relations research.
其他摘要:A fundamental principle of academic research is to be relevant to practice, regardless of the discipline in which it is conducted. One of the strengths of the field of public relations and communication is the experience of professional practice by researchers both prior to their transition to academia and/or in continuing consultancy. An understanding of the importance of research to professional practice while extending the body of knowledge and development of theoretical perspectives provides a foundation for public relations research. The papers in this journal are no exception in bringing this focus to issues relating to public relations research.