期刊名称：EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya
印刷版ISSN：2303-1565
电子版ISSN：2502-1575
出版年度：2018
卷号：6
期号：2
页码：112-120
DOI：10.25273/equilibrium.v6i2.2927
出版社：Universitas PGRI Madiun
摘要：This study aims to determine the effect of service quality on customer satisfaction at Sultan Syarif Khasim II Airport Pekanbaru. Using a sample of 100 people. In this study the authors use descriptive and quantitative research methods using SPSS method.From the result of research, the value of titung variable of service quality is 20,764 and t value is table 1,660, so t > t (20,764 > 1,660) and significant value 0,000 < 0,05, so it can be count table concluded that service quality variable positively and significant customer satisfaction. The value of R square = 0,815 means 81,5% influence of independent variable (Service Quality) to dependent variable (Customer Satisfaction) equal to 81,5% and while remaining 18,5% influenced by other variable not examined.Finally from this study can be concluded that customer satisfaction has a positive and significant impact on customer satisfaction, so it is advisable to Air Batik airline to be able to maintain and continue to improve the quality of service.
其他摘要：This study aims to determine the effect of service quality on customer satisfaction at Sultan Syarif Khasim II Airport Pekanbaru. Using a sample of 100 people. In this study the authors use descriptive and quantitative research methods using SPSS method.From the result of research, the value of titung variable of service quality is 20,764 and t value is table 1,660, so t > t (20,764 > 1,660) and significant value 0,000 < 0,05, so it can be count table concluded that service quality variable positively and significant customer satisfaction. The value of R square = 0,815 means 81,5% influence of independent variable (Service Quality) to dependent variable (Customer Satisfaction) equal to 81,5% and while remaining 18,5% influenced by other variable not examined.Finally from this study can be concluded that customer satisfaction has a positive and significant impact on customer satisfaction, so it is advisable to Air Batik airline to be able to maintain and continue to improve the quality of service.
