摘要：The purpose of this research is to describe the influence of the marketing mix (X), which consists of four variables: product, price, promotion, and place, toward the customer satisfaction (Y). The result of the double linear regression shows that the marketing mix influences the satisfaction as much as 28,4%. Simultaneously, the marketing mix variables (product, price, promotion, and place) influence Halo postpaid card customer satisfaction in Amuntai. This phenomena is shown through the result value sig 0.000 which is smaller than the value ? 0,05. The result of the data analysis also shows that the promotion variable (X3) is the most dominant dimension/aspect which influences the Halo postpaid card customer satisfaction. This finding can be seen through the unstandardized coefficients value as much as 0,236 , standardized coefficients as much as 0,262, and also through the sig fee as much as 0,054.
