期刊名称：I-Economics: A Research Journal on Islamic Economics
印刷版ISSN：2548-5601
电子版ISSN：2548-561X
出版年度：2016
卷号：2
期号：1
页码：19-30
出版社：Fakultas Ekonomi dan Bisnis Islam
摘要：This research using three independent variables that are customer satisfaction, product quality and experiential marketing while variable dependent is word of mouth. The purpose of this research is to analyze the influence of customer satisfaction, product quality, and experiential marketing to word of mouth in Sabilul HAQ printing. Research sampling is all the customer Sabilul HAQ printing. Based on that there are 88 respondents. Sampling technique using boring sampling. Data analysis method using quantitative analysis that are reliability test and validity test, classic assumption test, T test, F test, determination coefficient , and multiple linear regression analysis. The result show that customer satisfaction, product quality, experiential marketing variables has positive influence to word of mouth.
关键词：customer satisfaction; product quality; experiential marketing ; word of mouth
