出版社：FEEVALE, Centro Universitário, Instituto de Ciências Sociais Aplicadas
摘要：ABSTRACT There are internal and external factors that influence companies on the implementation of eco-innovation. This article aims to analyze what leads a chemical company from an emerging country to adopt eco-innovation. We developed a qualitative case study based on external and internal factors. The results indicate that the company focused mainly on Research and Development (R&D) and product innovation, emphasizing that innovation can bring advantages in the integration of eco-innovation in its processes. In relation to the drivers for adopting eco-innovation, the influence is more external, based on normative pressures, cooperation and technology. The main challenge is to align sustainable concepts with company strategy, while integrating innovation across departments, this did not drive eco-innovation strategies. Background research on eco-innovation can help policymakers guide and predict corporate behavior and develop mechanisms to encourage environmental management.
其他摘要：ABSTRACT There are internal and external factors that influence companies on the implementation of eco-innovation. This article aims to analyze what leads a chemical company from an emerging country to adopt eco-innovation. We developed a qualitative case study based on external and internal factors. The results indicate that the company focused mainly on Research and Development (R&D) and product innovation, emphasizing that innovation can bring advantages in the integration of eco-innovation in its processes. In relation to the drivers for adopting eco-innovation, the influence is more external, based on normative pressures, cooperation and technology. The main challenge is to align sustainable concepts with company strategy, while integrating innovation across departments, this did not drive eco-innovation strategies. Background research on eco-innovation can help policymakers guide and predict corporate behavior and develop mechanisms to encourage environmental management.
