摘要：O presente trabalho é resultado de um estudo semiótico da mascote da Copa da Fédération Internationale de Football Association (FIFA) a realizar-se no Brasil em 2014, inspirado no animal Tatu-bola, visando um entendimento do mesmo em seus aspectos semânticos.A escolha de tal personagem se deve a sua grande evidência atual na mídia, por ter sido escolhido o representante brasileiro na próxima Copa do Mundo e pela polêmica que se criou em torno do fato.A metodologia utilizada compreende as etapas de identificação dos elementos-chave no personagem e a análise dos mesmos de acordo com a bibliografia especializada apresentada no decorrer do artigo.Por fim, objetiva-se um esclarecimento se a imagem da mascote Tatu-bola fornece informações gráfico-visuais e semióticas suficientes para que o público a compreenda como tal.
其他摘要：This work is the result of a study of semiotic Cup mascot of Fédération Internationale de Football
Association (FIFA) to be held in Brazil in 2014, inspired by the animal Tatu-ball, aiming an
understanding of it in their semantic aspects. The choice of such a character is due to its large current
evidence in the media, have been chosen by the Brazilian representative at the next World Cup and the
controversy that has arisen around the fact. The methodology comprises the steps of identifying key
elements in the analysis of the same character according to the relevant literature presented throughout
the article. Finally, the objective is a clarification if the picture Mascot Tatu-ball provides information
graphic-visual and semiotic enough for the audience to understand as such.
关键词：Semiótica; Mascote; Design Gráfico Abstract This work is the result of a study of semiotic Cup mascot of Fédération Internationale de Football Association (FIFA) to be held in Brazil in 2014; inspired by the animal Tatu-ball; aiming an understanding of it in their semantic aspects;The choice of such a character is due to its large current evidence in the media; have been chosen by the Brazilian representative at the next World Cup and the controversy that has arisen around the fact;The methodology comprises the steps of identifying key elements in the analysis of the same character according to the relevant literature presented throughout the article;Finally; the objective is a clarification if the picture Mascot Tatu-ball provides information graphic-visual and semiotic enough for the audience to understand as such;Keywords: Semiotics; Mascot; Graphic Design
