期刊名称：TIJAB (The International Journal of Applied Business)
电子版ISSN：2599-0705
出版年度：2018
卷号：2
期号：1
页码：39-49
DOI：10.20473/tijab.V2.I1.2018.39-49
出版社：Universitas Airlangga
摘要：Yahoo’s history might give a valuable lesson about a critical issue in a leading company, which is now considered to no longer have a competitive advantage. This paper aims at analyzing critically the issues of Yahoo’s ruin. The findings suggest that the causes include having no superior product, lack of focus, poor leadership, and no clear vision. Consequently, this issue gave a massive impact on the company’s revenue, net profit, valuation, and even existence. Finally, although this case is about a high-tech company’s issue, this might become sort of evaluation and reflection for any companies, since the causes seem relevant to all company types. This case also can be a learning lesson for professionals, academicians, and students.
其他摘要：Yahoo’s history might give a valuable lesson about a critical issue in a leading company, which is now considered to no longer have a competitive advantage. This paper aims at analyzing critically the issues of Yahoo’s ruin. The findings suggest that the causes include having no superior product, lack of focus, poor leadership, and no clear vision. Consequently, this issue gave a massive impact on the company’s revenue, net profit, valuation, and even existence. Finally, although this case is about a high-tech company’s issue, this might become sort of evaluation and reflection for any companies, since the causes seem relevant to all company types. This case also can be a learning lesson for professionals, academicians, and students.
关键词：Perusahaan Berbasis Teknologi; Yahoo!; analisis kritis
