摘要：This study aims to determine the effect of fear arousing warning to the intention to consume fried chicken at elementary students ages 9-11 years. Consumption of fast food among children is rapidly increasing, researchers are interested to discuss the type of fast food fried chicken. The intention to consume fried chicken among children is quite high because the child does not know the negative effects of excessive consumption of fried chicken. Stroke Foundation of Indonesia (Yastroki) said that number of stroke patients in Indonesia increased and it also occurs in young generation, this is due to obesity and consume high dietary fat and cholesterol, such as fast food, including fried chicken. Intentions may change from time to time, because of the addition of information. Provision of information can be done through the promotion of health with fear arrousing warning (warning scary) method. This type of research is a quasi experimental. To see the effect of fear arousing warnings, researchers used a statistical analysis to gain score of intentions, average score of intentions in the experimental group (KE): -15.64 and control group (KK): 1.35, it can be concluded that there are significant effect of fear arousing method to the intention to consume fried chicken.
