期刊名称：The Southern African Journal of Entrepreneurship and Small Business Management
印刷版ISSN：2522-7343
电子版ISSN：2071-3185
出版年度：2012
卷号：5
期号：1
页码：34-53
DOI：10.4102/sajesbm.v5i1.26
出版社：AOSIS
摘要：Small and medium enterprises (SMEs) are faced will many challenges, and the development of a sound strategy for the SME could define how these challenges are met which, in turn, could mean the difference between success or failure of the enterprise. If a sound strategy is major contributing factor to the success of a small business, but the evidence of sound strategic management (as taught in universities and business schools) is not present in successful SME’s, one could question the way strategic management is conceptualised. The study thus aims to gather a greater understanding of strategic management – and strategy formulation practices in particular – within SME’s. The study employed a qualitative, descriptive design with semi-structured interviews conducted with 12 SME owners in Gauteng. Findings reveal that the majority of participants were in favour of and supported the notion of having a strategy for small and medium enterprises, but none of them made reference to a formal process regarding strategy formation.
关键词：Strategy; strategy formulation; small and medium businesses; planning; qualitative research.
