出版社：Program Studi Manajemen Universitas Dr Soetomo Surabaya
摘要：Harmony Kediri The Service City adalah merek kota yang dirilis Kediri pada pertengahan 2016. Tujuan penelitian ini untuk mengetahui bagaimana implementasi layanan publik di Dispendukcapil Kediri berdasarkan Harmony Kediri The Service City brand. Metode penelitian ini adalah kualitatif dengan pendekatan studi kasus. Data dikumpulkan melalui wawancara dengan tiga birokrat dispendukcapil dan tiga orang Kediri yang telah melakukan pencatatan data lebih dari satu kali (sebelum dan sesudah merek dirilis). Hasil penelitian menunjukkan bahwa setelah merek Harmony Kediri The Service City, perubahan kebijakan pelayanan publik di dispendukcapil Kediri dapat dilihat dari prosedur pelayanan, persyaratan layanan, kompetensi personel layanan, proses layanan cepat, inovasi-layanan, inovasi dan pemenuhan fasilitas yang cukup nyaman. Hasilnya juga menunjukkan keberhasilan memposisikan Harmoni Kediri The Service City sebagai merek Kota di Kediri. Public Service Implementation Based On Brand "Harmoni Kediri The Service City" Abstract Harmony Kediri The Service City is a city brand released Kediri in mid 2016. The purpose of this study to find out how the implementation of public services in Dispendukcapil Kediri based on the Harmony Kediri The Service City brand . This research method is qualitative with case study approach. Data were collected through interviews with three of bureaucrats dispendukcapil and three people of Kediri who had done data recording more than once (before and after brand released) . The results showed that after the brand Harmony Kediri The Service City, the change of public service policy in dispendukcapil Kediri can be seen from service procedures, service requirements, the competence of service personnel, the process of rapid service , innovation-service , innovation and fulfillment of facilities that are quite comfortable . The result also shows the success of positioning Harmoni Kediri The Service City as City brand in Kediri .
其他摘要：Harmony Kediri The Service City is a city brand released Kediri in mid 2016. The purpose
of this study to find out how the implementation of public services in Dispendukcapil Kediri based on
the Harmony Kediri The Service City brand. This research method is qualitative with case study
approach. Data were collected through interviews with three of bureaucrats dispendukcapil and three
people of Kediri who had done data recording more than once (before and after brand released). The
results showed that after the brand Harmony Kediri The Service City, the change of public service
policy in dispendukcapil Kediri can be seen from service procedures, service requirements, the
competence of service personnel, the process of rapid service , innovation-service, innovation and
fulfillment of facilities that are quite comfortable . The result also shows the success of
positioning Harmoni Kediri The Service City as City brand in Kediri.
关键词：City Brand;Harmony Kediri Kota Layanan;Pelayanan Publik;City Brand;Harmoni Kediri The Service City;Pelayanan Publik
其他关键词：City Brand ; Harmony Kediri The Service City ; Public Service
