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文章基本信息

  • 标题:THE ROLE OF COMMUNICATION IN SPORT
  • 本地全文:下载
  • 作者:Patrizia Belfiore ; Alessandra Sorrentini ; Lorenzo Donini
  • 期刊名称:Giornale italiano di educazione alla salute, sport e didattica inclusiva
  • 印刷版ISSN:2532-3296
  • 出版年度:2019
  • 卷号:3
  • 期号:2
  • 页码:34-43
  • DOI:10.32043/gsd.v3i2.141
  • 出版社:Edizioni Universitarie Romane
  • 摘要:The purpose of this work is to analyze the contribution that communication has given over the years to sports management. The multiple Stakeholders of sporting events show a growing interest in the communication policies of the events themselves, in particular those of international importance. In recent years, sports organizations have invested time and resources in digital media and social media to improve the dissemination processes of sports.
  • 关键词:Comunicazione; Sport management; Stakeholder
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