期刊名称:Giornale italiano di educazione alla salute, sport e didattica inclusiva
印刷版ISSN:2532-3296
出版年度:2019
卷号:3
期号:2
页码:34-43
DOI:10.32043/gsd.v3i2.141
出版社:Edizioni Universitarie Romane
摘要:The purpose of this work is to analyze the contribution that communication has given over the years to sports management. The multiple Stakeholders of sporting events show a growing interest in the communication policies of the events themselves, in particular those of international importance. In recent years, sports organizations have invested time and resources in digital media and social media to improve the dissemination processes of sports.