摘要：The purpose of this research is to know and analyze the influence customer trust, service
quality, and perceive price of expedition company towards customer satisfaction, effected
too on customer loyalty. The sample in this study there are 100 respondents.Convenience
sampling method is used in the determination of this research sample. Data were analyzed
using Structural Equational Modeling (SEM) with SPSS and AMOS statistical software.The
results of this study show that cusotmer trust, customer satisfaction, service quality,
perceived price has a positive effect on Customer Satisfaction. Thus, customer satisfaction
has a positive effect on customer loyalty.
关键词：Customer Trust; Customer Satisfaction; Customer Loyalty; Service Quality
