摘要：This study aims to to understand and illustrating the effort to encourage school a competitive advantagewell as to the vendors angkringan order to be able to maintain a venture thus being able to compete in thecity of ponorogo. Was used in the study a qualitative approach was adopted by applying a techniquepurposive the sampling method of as the determination of the subject matter of the research. Thetechnique of an excavation data using in depth interviews and observation. While the technique of of thedata analysis use the model interactive. The research results show that 1). a group of traders both jews andthe proselytes angkringan in the city of ponorogo it is able to defend and develop their business; 2). theirability in of maintaining and developing its business caused by existence of the superiority and dominionof maintained the company competitiveness in government in their efforts to arab nations as a bloc; 3). acompetitive edge of which there are applied with the value of the belief or joined as regards allah religionwill try to get away and value of please the power to do anything help each other out local community andis developing in the group historically traders angkringan; and 4). the value of the community’s trust andthe value of help one another are not limited to financial problems or business capital, but in the form ofinformation important about business opportunities, help residence, and scouted for permission to occupya location strategic to venture angkringan in the city ponorogo.
