摘要：This research learns about the role of the principal in developing organization culture, with case study in SMPIT Nur Hidayah Surakarta. The problem is focus on the role of principal in socializing, maintining and developing organization culture for the teachers and employes of SMPIT Nur Hidayah. This study aims to describe the role of principal in developing organization culture for the teachers ang employes of SMPIT Nur Hidayah. This study uses qualitative research conducted in SMPIT Nur Hidayah Surakarta. The main subjects in this study were principals, teachers and employes. Data collection techniques used in this study is interview, observation, and contain analysis. The validity of the data in research by data triangulation. Data analysis techniques in this study using an interractive analysis model of Miles and Huberman through data collection, data reduction, data presentation and conclusion. The results of this study show that: (1) socialization of the organizational culture for the teachers and employes are the effort to spread informations about organizational culture and increase organizational culture concept, (2) maintenance of organizational culture for the teachers and employes preserve the existent organization culture so it will last longer and stronger in the hearts of the teachers and employes and give them identity in the organization (3) the development of organizational culture is done by developing sincerity culture, knowledge culture, and moslem life behaviour culture that direct to amar ma’ruf nahi munkar.
关键词：organizational culture; socialization; maintenance; development
