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  • 标题:SIKAP KONSUMEN TERHADAP PRODUK BUNDLING AGRIBISNIS
  • 本地全文:下载
  • 作者:Didi Junaedi ; Anton Agus Setyawan ; Soepatini Soepatini
  • 期刊名称:Jurnal Manajemen Dayasaing
  • 印刷版ISSN:1411-3422
  • 电子版ISSN:2541-254X
  • 出版年度:2017
  • 卷号:18
  • 期号:1
  • 页码:1-9
  • 出版社:Muhammadiyah University Press
  • 摘要:The objectives of the study are how to determine product bundling strategy and implementation to Dekalb brand hybrid corn and Round-up brand herbicide. By analyzes how consumer attitudes toward buying intention in this regard farmers as buyer and retailers as products services. The data used is primary data. Primary data is obtained using 2 kind of respondents are retailers and farmers. The data obtained by distributed 30 questionnaires for retailers and 110 farmers in Grobogan. The descriptive statistic employed to analyzed data by using multiple linear regressions with t test, F test and coefficient of determination. The result showed that on retailers respondents attribute the product bundling has no significant influence to consumer buying intention but consumer attitudes significantly influence the buying intention. On the farmers respondents showed that attributes of the product bundling and consumer attitudes positive and significant influence to buying intention.
  • 关键词:Product Bundling; Attribute Product; Attitude; Intention
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