期刊名称：JMSP (Jurnal Manajemen dan Supervisi Pendidikan)
印刷版ISSN：2580-3417
电子版ISSN：2541-4429
出版年度：2019
卷号：3
期号：3
页码：156-169
出版社：Universitas Negeri Malang
摘要：Penelitian ini bertujuan untuk menghasilkan produk berupa rencana strategi
marketing mix dalam meningkatkan kuantitas peserta didik di SMA Negeri 5 Tual. Pendekatan
penelitian ini menggunakan pendekatan penelitian dan pengembangan (R & D) yang terdiri
dari 10 (sepuluh) langkah yang dimodifikasi menjadi tujuh langkah yaitu potensi dan
masalah, pengumpulan data, desain produk, validasi desain, revisi desain, uji coba produk,
dan revisi produk. Data dikumpulkan melalui observasi, wawancara, dan studi dokumentasi,
dan FGD. Analisis data dilakukan dengan dua tahap yaitu analisis data kualitatif dan analisis
SWOT. Hasil penelitian berupa rencana strategi yang dikembangkan melalui langkahlangkah R & D dengan terlebih dahulu menganalisis potensi dan masalah yang dihadapi
sekolah. Selanjutnya dilakukan pengumpulan data dari aspek insternal dan aspek eksternal
sekolah. Setelah data terkumpul kemudian dilakukan analisis terhadap faktor internal dan
faktor eksternal melalui analisis SWOT. Hasil dari analisis SWOT berupa strategi yang
berada pada kuadran IV (weakness- threats), yang mendukung strategi defensif. Berdasarkan
strategi defensif tersebut, produk rencana strategi dikembangkan dengan menghasilkan
strategi yaitu: (1) pengembangan program unggulan sekolah; (2) penataan manajemen
planning programming budgeting system (PPBS) sekolah; (3) penataan tata ruang sekolah;
(4) pemanfaatan media internet dan pameran sekolah sebagai saluran promosi sekolah; (5)
perekrutan guru dan staf lainnya sesuai prioritas serta mengusulkan penambahan guru secara
intensif kepada pemerintah; (6) peningkatan sarana dan prasarana melalui kerjasama dengan
pemerintah, orang tua peserta didik, maupun pengusaha setempat; dan (7) merencanakan
program pembelajaran yang dapat menarik perhatian peserta didik.
其他摘要：This study aims to produce a product in the form of a marketing mix strategy plan
in increasing the quantity of students in Public Senior High School 5 Tual. This research
approach uses a research and development (R & D) approach which consists of 10 (ten)
steps that are modified into seven steps, namely potential and problems, data collection,
product design, design validation, design revision, product testing, and product revision .
Data was collected through observation, interviews, and documentation studies, and FGDs.
Data analysis was conducted in two stages, namely qualitative data analysis and SWOT
analysis. The results of the study are in the form of a strategic plan developed through R & D
steps by first analyzing the potential and problems faced by the school. Next is data collection
from the internal aspects and external aspects of the school. After the data is collected then
an analysis of internal factors and external factors is carried out through a SWOT analysis.
The results of the SWOT analysis are strategies that are in quadrant IV (weakness threats),
which support a defensive strategy. Based on the defensive strategy, the product strategy
plan is developed by generating strategies namely: (1) development of the school’s superior
programs; (2) school management planning programming budgeting system (PPBS); (3)
structuring school layout; (4) the use of internet media and school exhibitions as a channel
for school promotion; (5) recruitment of teachers and other staff according to priorities and
propose the addition of teachers intensively to the government; (6) improvement of facilities
and infrastructure through collaboration with the government, parents of students, and local
entrepreneurs; and (7) planning learning programs that can attract students’ attention.
关键词：strategi; marketing mix; peningkatan kuantitas peserta didik Keywords strategi marketing mix; peningkatan kuantitas peserta didik Full Text: PDF References Arifin; Z;(2011);Penelitian pendidikan (metode paradigma baru);Bandung : PT Remaja Rosdakarya
其他关键词：strategy; marketing mix; increase quantity of students
