摘要：This study attempts to know whether physical surrounding , social surrounding , and sales promotion impact on impulse buying , exhibit visitors held in citraland mall .Population in this research is visitors exhibition .Samples to be taken as many as 100 respondents with using a technique explanory sample , using multiple regression technique .This research result indicates that physical surrounding have a positive influence to sales promotion .Social surrounding have a positive influence to sales promotion .Physical surrounding have a positive influence to impulse buying .Social surrounding have a positive influence to impulse buying .Sales promotion have a positive influence to impulse buying.
关键词：physical surrounding; social surrounding; sales promotion and impulse buying
