摘要：The research aims to fi nd out and analyze the effect of product quality and service quality towards consumer’s satisfaction.This research technique is using purposive sampling, as a sampel is inhabitant in residence of perumahan komplek AMD Permai Banjarmasin which is analyze using doubled regretion.The research shows that product quality plays quite a signifi cant role towards consumer’s satisfaction.Service quality affects consumer’s satisfaction signifi cant.And both product quality and service quality affects consumer’s satisfaction signifi cant.
其他摘要：The research aims to fi nd out and analyze the effect of product quality and service quality towards consumer’s satisfaction. This research technique is using purposive sampling, as a sampel is inhabitant in residence of perumahan komplek AMD Permai Banjarmasin which is analyze using doubled regretion. The research shows that product quality plays quite a signifi cant role towards consumer’s satisfaction. Service quality affects consumer’s satisfaction signifi cant. And both product quality and service quality affects consumer’s satisfaction signifi cant. Keywords : Product quality, service quality, consumer’s satisfaction.
关键词：Product quality; service quality; consumer’s satisfaction.
