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  • 标题:Implementasi Kegiatan Corporate Social Responsibility “Go Green Economic” Berbasiskan Kearifan Lokal
  • 本地全文:下载
  • 作者:Aat Ruchiat Nugraha
  • 期刊名称:Jurnal Komunikasi
  • 印刷版ISSN:2085-1979
  • 电子版ISSN:2528-2727
  • 出版年度:2015
  • 卷号:7
  • 期号:2
  • 页码:118-128
  • DOI:10.24912/jk.v7i2.12
  • 出版社:Universitas Tarumanagara
  • 摘要:Concern and responsibility for company/industry is one concrete manifestation of external relations in the form of community development programs through Corporate Social Responsibility (CSR) in the form of intensive training to entrepreneurs, small and micro enterprises (UKMM) Traditional Batik craftsmen. In one implementation of CSR programs PT. Indocement Tunggal Perkasa is doing activities to educate, train and provide capital to the rural artisans of traditional batik Cirebon palimanan Ciwaringin districts by utilizing renewable natural resources. The results of this CSR program showed to significan an increase in economic aspect, social aspect and environmental aspect awareness to the community about the PT. Indocement Tunggal Perkasa Tbk.
  • 其他摘要:Abstract Concern and responsibility for company/industry is one concrete manifestation of external relations in the form of community development programs through Corporate Social Responsibility (CSR) in the form of intensive training to entrepreneurs, small and micro enterprises (UKMM) Traditional Batik craftsmen. In one implementation of CSR programs PT. Indocement Tunggal Perkasa is doing activities to educate, train and provide capital to the rural artisans of traditional batik Cirebon palimanan Ciwaringin districts by utilizing renewable natural resources. The results of this CSR program showed to significan an increase in economic aspect, social aspect and environmental aspect awareness to the community about the PT. Indocement Tunggal Perkasa Tbk. Abstrak Kepedulian dan tanggung jawab perusahaan/industri merupakan salah satu wujud nyata dari eksternal relations berupa program pemberdayaan masyarakat melalui kegiatan Corporate Social Responsibility (CSR) dalam bentuk pembinaan intensif terhadap pelaku usaha kecil mikro menengah (UKMM) Pengrajin Batik Tradisional. Dalam implementasi salah satu program CSR PT. Indocement Tunggal Perkasa yaitu melakukan kegiatan mendidik, melatih dan memberikan modal kepada para pengrajin batik tradisional di desa Ciwaringin kecamatan Palimanan Kabupaten Cirebon dengan memanfaatkan sumber daya alam yang terbarukan. Hasil program CSR ini menunjukkan adanya peningkatan secara yang cukup signifikan pada aspek ekonomis, sosial dan kesadaran lingkungan bagi masyarakat sekitar PT. Indocement Tunggal Perkasa, Tbk. Kata Kunci:
  • 其他关键词:Implementation;Corporate Social Responsibility;and Local Wisdom;Implementasi;Tanggungjawab Sosial Perusahaan;dan Kearifan Lokal
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