摘要：The study was conducted in STMIK Mardira Indonesia . The results of preliminary studies indicate that student satisfaction in STMIK Mardira Indonesia not optimal . Not optimal for student satisfaction s were allegedly caused by factors of service quality include : Physical Evidence , Empathy , Reliability , Responsiveness and Assurance given . According to phenomenon , the problem is formulated in this study as follows : What factors of service quality and student satisfaction STMIK Mardira Indonesia . How the Influence factors of service quality on student satisfaction STMIK Mardira Indonesian either partially or simultaneously . Research method used is descriptive analysis , with a total population of 462 people , and is based on probability sampling with stratified random sampling technique by 5% of precision , then taken into a sample of 215 people . The data analysis technique done by the analysis of the path ( Path Analisys ) to determine the degree of the relationship between research variables , as well as to determine the effect , either directly or indirectly on the variables . In its operation using SPSS 17 and Ms. Excel . The results showed that the influence of the quality of service simultaneously at 59.4 % and residual of 40.06 have been affected by other factors that are not revealed in this study . T he direct effect of Physical Evidence 1.66 %, Empathy 0.37% , 2.34% Reliability , Responsiveness 10.18 % and Assurance 5.24 %. while t he total effect of Physical Evidence 7.5 %, Empathy 3.5 %, 10.2 % Reliability , Responsiveness 22.7 % and Assurance 15.5 %.
