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  • 标题:Tinjauan Analitik dan Kritik: Konsep dan Praktik Multi Level Marketing (MLM) Syari’ah di Indonesia
  • 本地全文:下载
  • 作者:Mufti Afif ; Richa Angkita Mulyawisdawati
  • 期刊名称:Cakrawala: Jurnal Studi Islam
  • 印刷版ISSN:1829-8931
  • 电子版ISSN:2550-0880
  • 出版年度:2018
  • 卷号:13
  • 期号:2
  • 页码:134-148
  • DOI:10.31603/cakrawala.v13i2.2330
  • 出版社:Universitas Muhammadiyah Magelang
  • 摘要:To obtain an expected benefit and avoid the business risk, effective andefficient management is needed. In general, Multi Level Marketing (MLM)system in Indonesia is still considered quite role in driving the economy.Even though in some cases, this MLM system is often used as a cover forMoney Game businesses that deify passive income. So that, theconversations about it often reap the pros and cons of some businesspeople. MUI itself issued DSN fatwa No. 75/DSN/MUI/VII/2009concerning sharia MLM. It means that MUI issues a fatwa to allow theMLM system if required the terms and conditions. The research used alibrary approach, where studies of MLM systems spread across severalsources of books and scientific articles are reviewed and then conclusionsare taken. The results of the study are the MLM system has less benefitsthan the problem. MLM system has positive values, including: 1) easymarketing / distribution of products; 2) marketing costs is lower, and 3)there are bonuses that make motivation for MLM members to develop theirbusiness. The madharat caused by the MLM system is that there is a lot ofconfusion that causes the marketing system to be out of order.
  • 关键词:Bisnis; Pemasaran; MLM; Syariah
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