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文章基本信息

  • 标题:Booster Cards: A Practical Tool for Unlocking Business Model Innovation
  • 本地全文:下载
  • 作者:Peter Thomsen ; Jesper C. Sort ; Kristian Brøndum Kristiansen
  • 期刊名称:Journal of Business Models
  • 电子版ISSN:2246-2465
  • 出版年度:2019
  • 卷号:7
  • 期号:3
  • 页码:131-142
  • DOI:10.5278/ojs.jbm.v7i3.2585
  • 出版社:Aalborg University Press
  • 摘要:Business model innovation, whether it being BM design or reconfiguration, is a difficult task both to enact and to teach/apply. In this paper we describe the use of booster cards to enhance the process and how the booster cards help both students and practitioners better grasp the innovation process.
  • 关键词:Business models; business model innovation; teaching
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