摘要:Syamsiar.2018.Skripsi Analisis of Corporate Social Responsibility to the Profitability at PT Bosowa Semen Maros guided by Palipada Palisuri and Chahyono. The Purpose of this research is to find out how much the level of profitability before and after corporate social responsibility is intensively realized in PT Bosowa Semen Maros. This research uses desvriptive analisys method obtained from primary data and quantitative analysis obtained from secondary data. The data collection techniques used are observation, documentation and survey methods (interviews). To measure profitability rations, researchers use Return On Asset (ROA) and Return On Equity (ROE) as a measure of the company’s ability to generate profits. The results of the research show that the CSR budget issued by PT Bosowa Semen Maros annually always fluctuates from year to year. But the level of profitability of the company which always fluctuates every year and is caused by the influence of the CSR fund budgetwhich also always fluctuates, as evidenced by the result of ROA and ROE calculations before and after intensive CSR is realized.
关键词:Corporate Social Responsibility; Profitability; Return On Assets;
Return On Equity; Net Income; Total Assets; Earning After Interest and Tax;
Equity