摘要：This study aims to determine the effect of entrepreneurial ability on income at Piscok Super Makassar. (supervised by Dr. Hj. Herminawati AB, SE., M.M as supervisor I and Indrayani Nur, S.Pd., SE., M.Sc as supervisor II). The design of this study used a quality design with a sample of 38 respondents distributed to employees at Piscok Super Makassar. The data analysis method used is descriptive analysis using multiple linear regression analysis. The results of the study using multiple linear regression analysis are physical evidence of a positive and significant effect on Piscok Super Makassar's income, reliability has a positive and significant effect on Piscok Super Makassar's income, responsiveness has a positive and significant effect on Piscok Super Makassar's income, guarantees do not have a positive and significant effect on Piscok Super Makassar's income, empathy has a positive and significant effect on Piscok Super Makassar's income, physical evidence, reliability, responsiveness, assurance, empathy simultaneously have a positive and significant effect on Piscok Super Makassar's income.
关键词：Tangible; Realibility; Responsiveness; Assurance; Empathy Positive And
