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  • 标题:PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN PADA PT TELEKOMUNIKASI SELULAR INDONESIA GRAPARI TELKOMSEL MAKASSAR (STUDI KASUS : APLIKASI MY TELKOMSEL)
  • 本地全文:下载
  • 作者:Andi Muhammad Aby Khaidir
  • 期刊名称:EB (Economics Bosowa)
  • 印刷版ISSN:2477-0655
  • 出版年度:2018
  • 卷号:4
  • 期号:1
  • 页码:56-66
  • 出版社:Universitas Bosowa
  • 摘要:My Telkomsel service has a close relationship with customer satisfaction. The quality of my Telkomsel services can provide a motivation to customers to facilitate package purchase transactions, checking pulses, points, quotas and information about Telkomsel. Such relationships enable telecommunications companies to carefully understand the customer's expectations and needs. The purpose of this study was to determine and analyze the effect of the quality of my Telkomsel application services on customer satisfaction at PT Telekomunikasi Selular Indonesia. While the analytical methods used in this study are the validity and reliability test, the classic assumption test, simple linear regression analysis, hypothesis testing and the coefficient of determination. The results of the analysis show that service quality has a positive and significant influence on my Telkomsel customer satisfaction at Grapari Telkomsel in Makassar. From the results of the correlation analysis it can be concluded that service quality has a strong relationship to customer satisfaction my Telkomsel at Grapari Telekomunikasi Seluler in Makassar.
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