摘要：A partir de la aparición de los nuevos medios digitales se han generado cambios a diversos niveles: han cambiado los contextos de producción y consumo de productos culturales, al tiempo que han cambiado las formas y materiales de las narraciones literarias. En este contexto aparecen las narrativas transmedia de corte fantástico para plantear formas de universos narrativos que articulan diferentes productos y se expanden a partir de la cooperación que se da entre productores y lectores. Palabras clave Narrativas transmedia, narrativa fantástica, neofantástico, universos narrativos, hipertexto. **************************************************************************** Transformation of creative process through the change from textual narrative to transmedia storytelling Abstract Since New Digital Media emerged, there have been changes in different levels: the production and the consumption contexts have changed for the cultural products, as well as the literary narrative has changed its forms and materials. In this context, transmedia storytelling of fantastic orientation have appeared to set narrative universes forms that articulate different products and that expand through the cooperation held by producers and readers. Keywords Transmedia storytelling, fantastic narrative, neofantastic, narrative universes, hypertext ****************************************************************************** A transformação de processos criativos de narrativas textuais em narrativas transmidiáticas Resumo Desde o surgimento das novas mídias digitais, mudanças foram geradas em vários níveis: os contextos de produção e consumo de produtos culturais mudaram, enquanto as formas e materiais das narrativas literárias mudaram. É neste contexto que as narrativas transmidiáticas de natureza fantástica parecem propor formas de universos narrativos que articulam diferentes produtos e se expandem a partir da cooperação entre produtores e leitores. Palavras-chave Narrativas transmidiáticas, narrativas fantásticas, neofantásticas, universos narrativos, hipertexto *****************************************************************************.
其他摘要：Since New Digital Media emerged, there have been changes in different levels: the production
and the consumption contexts have changed for the cultural products, as well as the literary
narrative has changed its forms and materials. In this context, transmedia storytelling of fantastic
orientation have appeared to set narrative universes forms that articulate different products and
that expand through the cooperation held by producers and readers.
