出版社：Centro Federal de Educação Tecnológica Celso Suckow da Fonseca
摘要：In this article we seek to conduct an investigation into the dynamics of internalization of environmental sustainability in a productive organization of the sugarcane industry. The theoretical discussion is developed from the criticism of Jurgen Habermas to systemic functionalism of Niklas Luhmann. Also, we discuss the theme environmental public sphere and administration of environmental sustainability as a way of adapting organizations to new quality standards required and demanded by the State, Market and Society. The methodological procedures used were: interviews, document analysis and closed questionnaire application. The questionnaire used with 12 representatives of the plant has thirty (30) assertive, accompanied each of two extreme scenarios. The results show that the organization started to internalize environmental sustainability in their organizational system from a Conduct Adjustment Term, prepared by the Public Ministry State. As well as to internalize sustainable practices were adapted in different areas such as: organizational management, procurement, production management, people management and marketing management.
关键词：Sustentabilidade ambiental;Administração da sustentabilidade;setor sucroenergético.
