摘要：This research aimed to analyze the impact of corporate social responsibility (CSR) in increasing the profitability and stock price. This research used an explanatory research approach or a quantitative analysis. The sampling took thirteen companies registered in Sri Kehati Index at the period of 2011–2015. The developed model consists of three independent variables and two dependent variables. This research used the purposive sampling method. The analytical method used in this study was multiple regression analysis on annual data of 2011 to 2015 period. The results of this study indicated that the environmental CSR has no significant to the profitability (NPM), yet has a positively significant effect on stock price. In addition, economic CSR has no significant on profitability (NPM) and stock price, while social CSR has a positively significant effect on profitability (NPM) and has no significant effect on stock price. The correlation between the three CSR variables to profitability (NPM) and stock price is still relatively weak; i.e. 34.5% for profitability (NPM), and 27.3% for stock price, while the contribution of this variable to NPM is only 11.9%, and 7.5% to the stock price.
