摘要：In accommodating coffee seed production, coffee cherry as the main ingredient was collected from personal farms. Nonetheless, as the company’s external condition grows, this strategy is no longer appropriate to keep PT Golden Malabar Indonesia growing and developing in current condition in which the consumption rate of coffee has increased and lifestyle has shifted. The main purpose of this research was to formulate strategy development of Arabica coffee processing business. The analysis tools utilized to examine the company’s internal and external conditions included the matrices of Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), and Internal-External (IE). The analysis tool used to determine the appropriate strategy for the company was Quantitative Strategic Planning Matrix (QSPM). The total score of IFE matrix of PT Golden Malabar Indonesia was 3.0507 indicating its strong internal position. The total score of EFE matrix of PT Golden Malabar Indonesia was 2.0160 indicating the lack of response to the opportunities and threats outside the company. The position of IE matrix of PT Golden Malabar Indonesia is in region IV in which the company is growing and developing its Arabica coffee processing industry and it is significantly appropriate to conduct integrating strategy. The first priority strategy is in accordance with QSPM analysis i.e. PT Golden Malabar Indonesia is encouraged to perform backward integration by building connection with coffee cherry distribution partners/agents.
关键词：IFE; EFE; QSPM; kopi; Golden Malabar Indonesia
