摘要：Strategic planning requires an organization in the face of today's business competition and a more complex future. Likewise, Mineral Gas Station also requires this strategic planning as a newly formed business unit of 2015. Therefore, the company analyzed its internal and external factors as well as a future review of the mineral service industry to stay afloat, grow and develop. The objectives of this study were to identify the internal performance and core competencies of Mineral Gas Station, to identify the external macro environment condition and external micro intensity of mineral service industry competition, to map the current position of the company, to recommend appropriate business strategy in facing competition pressure, and to develop the objectives and program of the company. This research used descriptive and quantitative analysis methods with a purposive sampling technique. The results show that the position of Mineral Gas Station on the intensity of mineral service competition is 'moderate' and is in quadrant of 'grow and build'. Therefore, the appropriate strategy is intensive strategy (market penetration, market development and product development). Mineral Gas Station require to conduct customer satisfaction surveys related to customer perspectives which becomes the most important strategic factor with a focus on customer complaint factor. Further research is needed by involving all external parties so that the results will be more independent.
