摘要：The objective of the research is to analyze the internal and external condition of PT Pariwara advertising to formulate an appropriate strategy due to the company’s declining condition. This condition is caused by the implementation of Pergub No.1 tahun 2015 on the banning of cigarette and tobacco product advertisement in outdoor Medias. The data is analyzed using internal factor evaluation (IFE), External Factor Evaluation (EFE), grand strategy matrix, SWOT and Quantitative Strategic Planning Matrix (QSPM). The result of the research shows that the strategy priority during a stagnant condition is applying the concentric diversification strategy which adding new product that has the similar technology, join facilities, or distribution network with the current product.
关键词：EFI; EFE; SWOT; strategi besar; QSPM Downloads Download data is not yet available;PDF Published 2017;01;25 How to Cite Kumala; M.; Oktaviani; R.; & Maulana; A;(2017);STRATEGI BISNIS PT;PARIWARA ADVERTISING DI INDUSTRI MEDIA LUAR RUANG DKI JAKARTA;Jurnal Aplikasi Bisnis Dan Manajemen (JABM) ; 3 (1); 35;https:;;doi.org;10.17358;jabm.3.1.35 More Citation Formats ACM ACS APA ABNT Chicago Harvard IEEE MLA Turabian Vancouver Download Citation Endnote;Zotero;Mendeley (RIS) BibTeX Issue Vol;3 No;1 (2017): JABM Vol;3 No;1; Januari 2017 Section Articles Make a Submission Citation Analysis
