摘要：The objective of the research is to identify the internal and external environment condition in (Galur Murni Cattle breeder cooperation), Koperasi Peternak Galur Murni to analyze the strategic alternative to be implemented in the development of Koperasi Peternak Galur Murni and to prioritize development strategy of Koperasi Peternak Galur Murni in the future. The analysis covered descriptive analysis, Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Internal-External (IE) matrix analysis, Strengths, Weaknesses, Opportunities and Threat (SWOT) and Analytical Hierarchy Process (AHP). The result shows that the strategic factor that becomes the main strength with relatively high importance is Quality Control system for milk received from the farmers. The alternative strategy that can be implemented in KPGM is increasing the promotion activities by socializing the importance of drinking milk, production activities efficiency by arranging a Standard Operational Procedure (SOP), strengthening of cooperation, registering the product to Food and Drug Control Agency/Badan Pengawas Obat dan Makanan (BPOM), conducting intensive communication with all the cooperation members, using the appropriate technology in production activities, diversification of products, strengthening the modal through loan and coordinating with the government to get assistance in strengthening the cooperation and breeder. The AHP results shows that the strategic priority is 1) the strengthening of the modal through financial institution, 2) increasing the promotion activities by socializing the importance of drinking milk, 3) product diversification and 4) conducting coordination with the local government and animal husbandry department and UMKM department.
关键词：koperasi peternak galur murni; strategi pengembangan; IFE; IFE; SWOT Downloads Download data is not yet available;PDF Published 2017;01;25 How to Cite Irawati; D;A.; Hubeis; M.; & Muksin; M;(2017);STRATEGI PENGEMBANGAN KOPERASI PETERNAK GALUR MURNI DI KABUPATEN JEMBER;Jurnal Aplikasi Bisnis Dan Manajemen (JABM) ; 3 (1); 123;https:;;doi.org;10.17358;jabm.3.1.123 More Citation Formats ACM ACS APA ABNT Chicago Harvard IEEE MLA Turabian Vancouver Download Citation Endnote;Zotero;Mendeley (RIS) BibTeX Issue Vol;3 No;1 (2017): JABM Vol;3 No;1; Januari 2017 Section Articles Make a Submission Citation Analysis
