摘要：The increased competitiveness of business and travel in Indonesia, making the businesses sought in various ways to survive and improve their business. They compete to attract the attention of potential consumers (tourists) and influence them to buy tourist products offered. Dipo Tour & Travel Depok is an example of a travel agency that could survive their business even has a growing consumer in the sale of domestic tour packages for groups. The purpose of this study is an investigation to determine the depth overview of domestic travel packages products group offered Dipo Tour & Travel, the marketing efforts undertaken, and determine important marketing stimuli that influence consumers decision to buy the group domestic packages tours. The case study method is descriptive qualitative with primary data obtained from the results of in-depth interviews to several informants were selected purposively. The final outcome of this case study is the decision of purchasing travel packages domestic group in Dipo Tour & Travel Depok influenced by marketing stimuli are the variable product, price, location / distribution, promotion and service while the most important or dominant factors is variable product, promotion and service.
关键词：: Marketing Stimuli ; Paket Wisata Domestik Grup; Keputusan Pembelian; Perilaku Pembelian Konsumen; dan Dipo Tour & Travel;Teks Lengkap: PDF Referensi Agustin; Yeni ;(2014) ;Pengaruh Service Marketing Mix terhadap Keputusan Pembelian Paket Perjalanan Wisata ke Luar Negeri pada Biro Perjalanan Wisata;Diakses dari studentjournal.petra;ac.id/index.php/manajemenpariwisata/article/view/2498
